Elias Grau
I'm a proactive and independent designer from Germany currently based in the vibrant East Village in New York City. I am pursuing an MFA in industrial design at Parsons School of Design and am passionate about crafting designs that tell a compelling story and forge meaningful connections with people. With four years of experience in communication, my expertise lies in industrial and communication design. I am eager to embark on exciting projects where I can bring my perspective and creativity to the forefront.

Universal Joint 
Aiming for furniture with easy disassembly into a flatpack for user-friendly assembly, I explored a universal joint for secure lightweight aluminum rod connections. This system enables a versatile construction of shelves and tables.

As the Lead Designer and Creative Director of Singbird, a New York City startup focused on social networks and music software, I designed Singbird’s identity and UI/UX as well as graphics, animations, and communication collateral.
Alles mit dir
"Alles Mit Dir" means "all with you" in German. It's a functional shoulder strap inspired by charm bracelets, designed to easily hold your essentials like bags, lights, keys, and speakers, letting you express your style effortlessly.

LIT is a distinctive lighting concept for beverages companies, subtly enhancing the customer experience from entering to exiting a venue. The soft glow aids menu reading and fosters meaningful connections, creating a memorable and subtle brand touchpoint.

Dibbern Lumen
together with Dibbern, the renowned Hamburg-based porcelain company, I designed the user manual and iconography for their new battery-powered table lamp, Lumen.

Glasses 02
Striving for protective yet stylish eyewear, I fused the functionality of ski goggles with the chic simplicity of sunglasses to enhance eye protection while maintaining a bold expression.

With TipsyControl, a Hamburg-based tech startup developing microchips, control elements, and user experiences for cordless products, I designed their corporate identity, including a logo to indicate the use of tipsyControl's technologies on third-party products.

Tea Family

Let's Collaborate